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amount of mail being received by schools towards the end of last year was far
less than most people imagine, according to a survey by Hamilton House Mailings
plc. Many heads of departments received
at most one direct mail advertisement per week.
survey was conducted during the Autumn Term 2007 and analysed the direct mail
received by both primary and secondary schools in England.
notable was the huge variation in the amount of mail received in different
subject areas. While some subject
co-ordinators and heads of department could go for weeks without receiving any
advertisements, a small number of teachers got 3 or more a week.
the teachers who received the most mail were not the same ones as received the
most mail two or three years ago. Music
teachers, for example, are now among the most heavily mailed in schools, whereas
three years ago they were receiving very little mail.
the fact that Hamilton House has regularly warned about the fact that
headteachers in secondary schools get large amounts of mail that is screened out
by the school administrators or the Head's PA, there has been no decline in this
area, with heads getting 10 times or more as much direct mail as the most
heavily mailed head of department. While
it is worth mailing headteachers on certain occasions, most of the time the mail
is better directed elsewhere.
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