The Theory and Practice of Selling into Schools

Tony Attwood's book takes a completely new approach to the practice of selling to teachers via direct mail, an approach which is based on his own observations and on years of continuous experimentation by his own company. He challenges many of the time-honoured assumptions about this kind of marketing and looks at ways of raising response rates in direct mail to schools without incurring higher advertising costs.

Cat No: 978 1 86083 737 1