Report for download

School students are influenced by many factors when they come to choose a university for their studies. Parents, fellow students, careers teachers, the internet, the prospectus, course leaflets, posters, location, course fairs, open days these and many other factors can all affect the student's choices.

We recently contacted all the schools in the UK that teach A levels and Scottish Highers and asked questions of both the school students and their careers teachers. The research sought to find answers for such issues as:

v What key factors influence the students when choosing one university or one course against another?

v What information do students look for when making choices concerning universities

v What do school students think of open days, and how would they like them changed or developed?

v What do the students think is the most helpful aspect of their careers advice, and what do the careers teachers consider to be the most helpful aspects of what they do?

v How heavily do students use the internet when searching for university information?

v What specific issues are there in relation to maths as a subject

v What are prospective students in maths looking for?

The results and findings are included in this report Marketing undergraduate courses in mathematics to school and gap year students.

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