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Universities and colleges communicate with students at school all the time, through posters, through web sites, through the prospectus, through open days and through fairs.

What struck us was that one method of promoting courses was not being used at all. It was a method that businesses used to sell more products and services and yet no one seemed to be adapting it to the promotion of university and college studies.

This report looks at the issue and describes exactly how this alternative, low cost approach course promotion works. It includes all the details needed to promote courses in a much more effective way than before, and at a cost that will save the institution huge sums in the course of a year.

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