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Universities and colleges communicate with
students at school all the time, through posters, through web sites, through
the prospectus, through open days and through fairs.
What struck us was that one method of
promoting courses was not being used at all.
It was a method that businesses used to sell more products and services and yet no one seemed to be adapting it to the promotion of university and
college studies.
This report looks at the issue and
describes exactly how this alternative, low cost approach course promotion
works. It includes all the details
needed to promote courses in a much more effective way than before, and at a
cost that will save the institution huge sums in the course of a year.
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