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Email marketing to schools seems like a dream come true the lowest possible marketing costs with decent returns.

And indeed it can be like this. But email marketing to schools can also result in your computers being blocked by schools, annoyed teachers and administrators and little more than a handful of sales.

This articles examines the three different systems of email marketing to schools that are currently available spam mailing lists (where no one has requested the mailing and the emails are just sent to general school addresses), shared email bulletins (where five or six emails are sent out together to a named list of teachers and managers) and the opt in news service, where school managers ask to receive regular news updates, into which occasional advertising is added.

The piece examines response rates, costs, opportunities and dangers in each case, and gives details of the leading suppliers.

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