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Sometimes you write a mailshot and it simply does not work as well as you would like. It is often tempting to drop the whole promotion and move onto something else.

And yet it is often the case that one change to the original can make all the difference. In this report we look at the key reasons why some mailshots simply do perform as you expected, and how a few changes can put them to rights. All you need to do is identify which of the common slips have been made here, and then make that change, re-run the mailshot, and (normally) get a much higher result.

This report forces you to face five key questions in the sure knowledge that if your advert is under performing it is almost certainly going to be one of these issues that is to blame. Which one it is will almost certainly leap out at you, allowing you to transform the advert with a few swift strokes or the computer keyboard.

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