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Is it really the case that it is possible to ensure that every direct mail campaign you run is a success?

In fact most direct mail campaigns that fail to produce the desired response rate are abandoned leaving the mailer none the wiser but considerably poorer. And yet almost all of such campaigns could work providing the right processes are applied.

In this report Tony Attwood explains the process that he has used repeatedly with his clients to ensure that mailshots do work. It gives a unique insight into the practicalities of generating mailshot after mailshot which result in success after success.

This is very much an insider's guide including a detailed look at how one calculates exactly what response rate one needs in order to make the mailing a success, and a very detailed analysis of how one sets about putting things to rights should respond if the mailing fails to reach the right level.

This is one of those reports which costs little more than the price of mailing 25 letters, and yet it can immediately save you thousands of pounds through showing you how to make just a handful of amendments to the campaign. As Tony Attwood points out, on occasion, the change of just a sentence or two in a trial mailing can make all the difference.

About the author

Tony Attwood is one of the best-known figures in the UK direct mail industry. As chairman of Hamilton House Mailings plc he has been at the forefront of the drive to help everyone using direct mail to understand the medium and get the best possible results from each mailing. He writes direct mail letters and brochures for a wide range of clients and oversees the Direct Mail Secrets newsgroup the largest direct mail discussion and newsgroup in the world.

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